Quick truth? I was nervous. Webflow is great for design. But my traffic was flat. Sales were meh. I needed help. So I hired a Webflow SEO agency. Twice, actually—two different sites, two very different journeys. If you're curious about the design-handoff side, I once hired two Figma to Webflow agencies—and that roller-coaster taught me even more about vetting partners. I’d already read through a fair share of Webflow SEO tips, but theory only got me so far.
You know what? It wasn’t magic. But when it clicked, it really clicked.
The backstory (short and sweet)
- Site 1: My skincare shop on Webflow. Pretty site. Slow pages. Thin copy. Almost no blog.
- Site 2: A B2B SaaS site on Webflow. Lots of landing pages. Mixed slugs. Weak tracking. Content everywhere.
Two agencies. Real work. Real numbers. Some mess-ups too. Let me explain.
Case 1: Skincare shop on Webflow (the win)
I hired a small team that knew Webflow inside and out. They didn’t start with fluff. They started inside my Webflow Designer and showed me what was off.
What they did, step by step:
- Fixed page titles and meta descriptions on 60 pages. Simple, clear, and not goofy-long.
- Changed messy slugs like /product-123 to /vitamin-c-serum. Then set 301 redirects.
- Compressed and swapped images to WebP. Lazy loaded below-the-fold stuff. Cut Lottie where it dragged speed.
- Cleaned headers: one H1 per page, not three. Sounds small. It wasn’t.
- Added FAQ blocks on top sellers (with schema). “Is vitamin C safe for sensitive skin?” Yep, that one.
- Built a CMS for skin concerns: acne, redness, pores. Each got its own page, internal links, and a short guide.
- Added Product and Review schema on 14 items. Google could finally “see” my stars and price.
- Set canonical tags on filter pages so Google knew the main page. No duplicates.
A real example:
- My old “Vitamin C Serum” page had tiny copy and a big photo. They wrote a 600-word guide right on the page. Plain, helpful. They also added an FAQ and a short video that didn’t auto-play. The page speed on mobile went from 41 to 92 (PageSpeed score). My LCP dropped from 5.8s to 2.1s.
What changed:
- Organic sessions: 1,200/month to 3,900/month in 4 months.
- Click-through rate on my top product page: 1.8% to 4.7% after they tweaked title and meta.
- Revenue from search: $6,100 to $19,300/month. I cried a little. Good tears.
What bothered me:
- They pushed two pop-ups. I said no. They listened but only after numbers showed bounce went up 11% with the pop-ups on. So yeah, test, don’t guess.
Tools they used:
- Google Search Console to spot pages stuck in “Discovered, not indexed.”
- Ahrefs for keyword gaps.
- Screaming Frog for redirects and missing alt text.
- PageSpeed Insights for speed before/after.
- Inside Webflow: CMS fields mapped to SEO fields, dynamic Open Graph, and a “noindex” tag on search and thank-you pages.
Case 2: B2B SaaS on Webflow (a bumpier road, then better)
Different agency. Bigger team. Fancy deck. The first month felt slow. Too many calls. Not enough edits. Then sprints began, and the work got real. Running a SaaS site on Webflow comes with its own quirks—I even wrote a straight-talk piece on using Webflow for B2B if you want every gritty detail.
What they changed:
- Merged duplicate “solutions” pages. Set 301s from /solutions-old/ to the clean /solutions/ path.
- Built 25 industry pages with the CMS (Education, Logistics, Healthcare). Each had a short case study block and 3 FAQs.
- Wrote 8 blog posts per month with internal links to demos and pricing.
- Made “Competitor vs Us” pages. Careful tone. Honest pros/cons. These pulled in high-intent clicks.
- Set up GA4 events for “Start Free Trial,” “Book Demo,” and “Pricing CTA.”
- Added Organization and Article schema. Then removed a duplicate script they found on every page (this was breaking rich results).
- Fixed a big one: they had set a global canonical to the homepage (from a past dev). They caught it. That alone helped.
A real example:
- The “Driver Safety Training” page moved from page 5 to page 1 for “driver safety training software.” Why? They added a clean H1, short features table, 3 FAQs, 2 internal links to case studies, and a 65-character title. Not rocket science. Just tidy work.
Results after 5 months:
- Ranking keywords: 73 to 222.
- Organic clicks: 300/week to 1,100/week.
- Demo requests from organic: 7 to 24 per month.
What annoyed me:
- They changed three slugs without telling me in week one. No redirects. We lost traffic for a week. They fixed it fast and owned it. Still, not fun.
What I learned the hard way
Webflow is great for SEO. But only if someone actually uses the tools right. And checks their work.
Things that worked again and again:
- Title tags that match search intent. Short, clear, human.
- One H1. Logical H2s. No weird header soup.
- Real copy on key pages. Not just hero and a button.
- Internal links from blog to key pages. Think hub > spoke.
- Schema that fits the page (FAQ on FAQs, Product on products).
- Fast images. No heavy videos above the fold.
- Clean slugs. Solid 301s. No messy chains.
Things that broke stuff:
- Slug changes without redirects.
- Site-wide canonical to the homepage. Please don’t.
- Too many pop-ups. People leave.
- Big Lottie files on mobile. Pretty, but slow.
Money talk (because you asked)
- Skincare project: $4,000/month for 4 months. Plus $2,500 one-time tech cleanup.
- SaaS project: $6,500/month for 5 months. More content. More calls. More tracking.
Was it worth it? For me, yes. Because traffic turned into sales and demos. If it was just traffic, I’d say no.
Red flags I’ll never ignore again
- They can’t show Webflow-specific changes on a screen share.
- They promise “#1 in 30 days.” Big nope.
- They won’t talk about redirects or canonicals.
- They add a bunch of scripts but don’t check speed on mobile.
Green flags that made me smile
- They record a short Loom inside Webflow showing exact edits.
- They map CMS fields to title/meta/OG, so it scales clean.
- They send a simple report from Search Console, not just fancy charts.
- They leave a checklist I can follow without them.
Questions I ask now before I sign
- How will you handle redirects if slugs change?
- Will you add schema that matches the page type?
- Can you show me one live Webflow build you improved for speed?
- Who writes the copy? Who edits it? How many rounds do I get?
- How will you track “leads,” not just clicks?
Little things that mattered more than I thought
- Dynamic Open Graph images from the CMS. Shares looked pro, clicks went up on social.
- Breadcrumbs on blog posts. Simple, but users stayed longer.
- Noindex on thank-you, login, and search pages.
- Preloading the hero image and font files. Faster paint. Felt snappy.
- Alt text that explained the image, not a pile of keywords.
- Curious how image-heavy niches keep hundreds of visuals snappy? Peek at an aggregator like Twitter nudes — it’s a live showcase of aggressive compression, lazy-loading, and clever gallery structure that you can reverse-engineer for faster media-rich pages.
- Take cues from sites that keep pages lean and speedy, like Kinox, and notice how minimal bloat can make everything feel instant.
- Even when I built three dental sites with Webflow templates, keeping the structure lean made speed fixes a breeze.
- Want to see how a hyper-local service page nails geo-intent keywords without sacrificing load time? Check out this Auburn Hills example at Auburn Hills escorts—it’s a solid reference for clear H1s, tight copy, location modifiers in the slug, and fast-loading images that you can benchmark against.