I run a small coffee gear site on Webflow. I write simple guides. I sell a few things too. Good beans. Clean grinders. That kind of stuff.
Traffic stalled last spring. Google was moody. My pages loaded slow. Blog posts ranked, then fell. I got tired of guessing. So I hired a Webflow SEO expert. Turns out I’m not the only one—this candid Kinox write-up about hiring a Webflow SEO expert mirrors a lot of what I experienced.
Was it worth it? Yep. Mostly. But it wasn’t magic. Here’s my real take, with the messy parts too.
The quick backstory
My site had:
- Messy URLs like /blog/5-tips and /collections/cool-stuff
- Two H1 tags on blog posts (whoops)
- Giant images from my phone
- Thin product pages with no reviews
- A sitemap that missed half my CMS pages
- A blog template that looked cute but jumped around on load
You know what? I thought it was fine. It wasn’t.
While trimming those oversized photos, I ended up researching what actually grabs attention on visual-first platforms like Instagram. Some creators push the envelope with borderline NSFW photography—tasteful nude art that still manages to skirt the algorithm’s filters. If you’re curious how that niche nails captions, alt text, and engagement hooks, take a peek at this practical breakdown of Instagram nudes — you’ll find real tagging tactics, content-warning tips, and audience-building tricks you can repurpose even if your brand stays completely clothed.
Local-intent SEO strategies carry over to other adult-oriented services too. For instance, independent companions in smaller cities lean heavily on tightly optimized landing pages to surface in “near me” searches; the listing for Mebane escorts shows how pinpoint geo-keywords, concise service blurbs, and fast contact cues can help a sensitive niche attract the right visitors—reviewing its structure can spark ideas for any business that depends on local discovery.
Who I hired (and why)
I worked with Maya from a small studio called Studio Finch. She’s a Webflow Expert and an SEO nerd. Not an agency. One person, plus a dev buddy on call. For a perspective on partnering with a full-blown Webflow SEO agency instead of a solo consultant, check out this honest review.
Tools she used: Google Search Console, GA4, Ahrefs, Screaming Frog, PageSpeed Insights, and the Webflow Designer. She also used Finsweet Attributes for filters and the Client-First naming style. It looked fussy. It helped a lot.
Note: this isn’t an ad. I paid full price.
What I asked for
My list was simple:
- Fix speed and pass Core Web Vitals
- Clean up URLs and set correct 301s
- Add schema (those little facts for Google)
- Better titles and meta descriptions
- Strong internal links
- A plan for new blog posts that can rank
I also asked for a “no fluff” report. Short. Clear. Numbers. I can’t read a 40-page deck. I won’t.
For extra context while we scoped the work, I skimmed the essential guide to SEO and Webflow, which helped me set realistic expectations for what could move the needle first.
Week-by-week: the work that moved the needle
Week 1: Audit and quick wins
- She found 63 pages with missing meta descriptions.
- She found 38 broken links from old launches.
- She turned on image lazy loading, and we exported to WebP.
- She dropped a heavy Lottie header on the home page. Replaced it with a small loop. My CLS jump vanished.
- Real fix example: my H1 and page title didn’t match. “Best Burr Grinders” became “Best Burr Coffee Grinders (2025 Guide).” Clean, right?
Week 2: URL cleanup and redirects
- Changed /blog/5-tips to /blog/french-press-cleaning-guide. Then mapped a 301.
- Merged two thin posts. Set the old one as a canonical. That stopped them from competing with each other.
- Fixed pagination issues on my blog collection. No more duplicate titles like “Blog — Page 2.”
Week 3: Schema and content tweaks
- Added FAQ schema to /pricing and my top 3 posts. I wrote simple Q&A. She handled the code. Rich results kicked in after 8 days.
- Product schema on my top grinder page, with AggregateRating. We used real reviews from customers I already had. CTR went up. People like stars.
- Swapped weak intros for snappy hooks. Example:
Old: “In this article, we will discuss how to clean a French press.”
New: “Is your French press tasting muddy? Here’s how I clean mine in 5 minutes.”
Week 4: Speed push and Core Web Vitals
- LCP dropped from 4.8s to 2.2s on mobile. We set fixed image sizes, trimmed custom code, and shipped smaller thumbnails.
- She cleaned my CSS with Client-First. Fewer nested styles. Fewer weird clashes.
- Set a better cache policy. Cut down render-blocking scripts. Nothing fancy. Just clean work.
Week 5: Internal links and collections
- Built a “Related Guides” block inside my CMS template. It links by tag and pop rank. No more orphan pages.
- Top-of-page nav got one new link to my money page: /best-burr-coffee-grinders. Tiny thing. Big lift.
- Used Finsweet Attributes for simple filters on my “coffee gear” page. That page now holds people longer. Time on page went from 47s to 1:31.
Studying how lean, content-heavy sites like Kinox weave their internal links also gave me a clear benchmark to aim for.
Week 6: Reports and gaps
- Search Console clicks up 62% vs. start week. Impressions up 40%.
- My worst page still dragged. It was a “Kettle vs. Kettle” post. Thin content. She told me to kill it or rewrite it. I rewrote it with a simple comparison table inside Webflow’s Rich Text. It finally ranked on page one for a long-tail term. Felt good.
Real numbers, not fluff
Before:
- 3,200 organic visits/month
- 1.3% average CTR
- LCP 4.8s mobile; CLS 0.21 (fail)
- 18 posts on page 1 for anything
After 9 weeks:
- 5,400 organic visits/month (steady, not a spike)
- 2.6% average CTR
- LCP 2.2s mobile; CLS 0.04 (pass)
- 41 posts on page 1 (many are low-volume long tails, but they bring sales)
Keywords that moved:
- “how to clean a french press” from #12 to #3
- “best burr coffee grinders” from #18 to #7
- “coffee bloom time” from #9 to #4
That first one paid the bill alone. It sells brushes and cleaner tabs. Simple stuff.
Specific changes I saw in Webflow
- Titles and metas: We tightened them to look like this:
Title: French Press Cleaning Guide (Easy 5-Minute Method)
Meta: Clean your French press fast. My steps, tools, and a quick rinse trick. No soap taste. No sludge. - Canonical tags: Set correct
rel="canonical"on merged posts and UTM duplicates. That cut out the copy versions. - Robots and sitemap: Turned noindex on tag pages. Fixed the sitemap so it listed the right CMS items.
- 404 logs: We pulled 404s from GSC. I wrote simple replacements or mapped them to close matches. 38 fixed.
- Images: WebP, set width/height, no fancy scroll interactions on hero images. The page stopped jumping.
- Editor flow: Short fields inside the CMS. Fewer chances to skip alt text. My future self will thank her.
What I loved
- She spoke plain. No jargon dump. When she used terms, she showed me the why.
- She worked in the Designer with me watching on Zoom. I learned a ton.
- Reports were one page. Wins, misses, next steps. That’s it.
- She cared about search intent. Not just “more words.” Better answers.
Running an ecommerce site is one thing, but if you’re trying to court leads for a SaaS or service business, Webflow behaves a bit differently—this straight-talk B2B review digs into the nuances.
What bugged me a bit
- Price: $120/hour. First month: $3,600. It stung. It was fair, but still.
- Timeline: Two tasks slipped a week. She was clear about it, but I’m impatient.
- We changed a major slug. Social share counts reset. Small ego hit.
- After the big redirect batch, I saw a 10-day dip. Normal, she said. It did bounce back.